Case Study
SAB fruit cake
SAB fruit cake
SAB fruit cake is a well-known fruit cake brand that has been in the market for many years. They have a website where they sell their products directly to customers. The company approached our performance-based digital marketing agency with a goal of increasing their online sales through Google Shopping Ads.
Goals
Campaign Objective
The main objective of our campaign was to increase the sales of SAB fruit cake’s products through Google Shopping Ads. We aimed to generate more leads, increase online sales, and boost the overall revenue of the company.
Our Plan
Campaign Strategy
To achieve our campaign objectives, we developed a comprehensive strategy that included
We created a Google Merchant Center account for SAB fruit cake and uploaded all their products to the platform. We optimized their product listings, added high-quality images, and wrote compelling product descriptions to attract customers. We also created ad groups and optimized bidding strategies to ensure that their ads appeared in front of the right audience at the right time.
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We also used Google Performance Max Ads to complement our Google Shopping Ads campaign. Performance Max Ads are responsive display ads that use machine learning to automatically adjust ad formats, placements, and bidding strategies to maximize conversions. We created Performance Max Ads for SAB fruit cake and set them up to run alongside their Google Shopping Ads.
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In addition to Google Shopping and Performance Max Ads, we also created Google Business Profile Ads for SAB fruit cake. Google Business Profile Ads appear when customers search for local businesses on Google Maps or Google Search. We optimized SAB fruit cake's Google My Business profile and created ads that showcased their products and reviews.
our Impact
Results
Our digital marketing campaign for SAB fruit cake was highly successful. We achieved the following results:
Through our Google Shopping and Performance Max Ads, we were able to drive a significant increase in online sales for SAB fruit cake. In just 3 months, we were able to increase their sales by 75%.
Our Google Business Profile Ads helped increase store visits for SAB fruit cake. In just 3 months, we were able to increase their store visits by 40%.
Our digital marketing campaign for SAB fruit cake was highly successful in achieving their objective of increasing online sales through Google Shopping Ads. We used a multi-channel approach that included Google Shopping Ads, Google Performance Max Ads, and Google Business Profile Ads. Our strategy helped generate more leads, improve click-through rates, increase store visits, and boost the overall revenue of the company.
